Expo Park Lotus Exhibition Park
Gulangyu’s time journey season is an immersive efficiency
Starlight Coast multimedia mild and music present
Worldwide guests reward Gulangyu’s home tourism companies
The Chinese language coastal metropolis of Xiamen has launched almost 3,000 cultural and tourism actions to capitalize on an anticipated enhance within the variety of home and worldwide guests in the course of the nation’s annual summer time vacation season.
China’s summer time vacation interval, which runs from July to early September, is among the busiest journey intervals of the 12 months.
That is additionally the time when Kenya receives excessive site visitors from the Chinese language market which it seeks to faucet into.
President William Ruto final 12 months unveiled a reside broadcast of the Seventh Marvel of the World – the migration of wildebeest from the Serengeti to the Masai Mara.
It was broadcast reside on social media and thru a number of Chinese language media shops.
With the inflow of troops, authorities in Xiamen are counting on a mixture of music festivals, performances, academic packages and coastal sights to take care of the town’s place among the many nation’s main vacation locations.
The actions are being held underneath the slogan “Come to Xiamen, Meow for a Time”, a marketing campaign designed to focus on the town’s laid-back coastal environment and family-friendly sights.
To assist guests discover the town, tourism authorities have additionally launched 4 themed journey routes showcasing Xiamen’s seashores, cultural heritage, meals scene and academic tourism choices.
This technique appears to be paying off.
In response to the 2026 Summer time Journey Rankings launched by journey platforms Tuniu and Tongcheng Journey, Xiamen is ranked amongst China’s prime 10 native seashore and island locations and prime 10 meals locations for commencement season vacationers.
It additionally emerged among the many prime three locations most popular by college students celebrating the completion of nationwide college entrance exams.
The town’s worldwide tourism sector has remained equally resilient, with Xiamen persistently rating among the many prime 10 locations in China for international guests.
Music and performing arts are anticipated to be among the many largest crowd-pullers this season.
The town is scheduled to host 13 main live shows over the vacation interval, whereas the seventh version of the Gulangyu Music Pageant opened on July 11.
The competition will embody performances by well-known Chinese language singers Liao Changyong and Shi Yijie, in addition to internationally famend organists.
Audiences can anticipate a various program starting from pop reveals and opera performances to organ and choral live shows.
Different locations across the metropolis are additionally becoming a member of within the festivities.
Minnan Grand Theater and Jiajing Theater host a particular summer time efficiency season that includes dance performs corresponding to The Majestic Zhengyang and The Crested Ibis.
This system additionally contains theatrical productions corresponding to The Awakening Age and Spring’s Passing, in addition to symphony and solo live shows by main musicians.
Likewise, vacationer sights across the metropolis have expanded their leisure choices.
The Southern Fujian Encounter theme park launched the “Gulangyu Time Journey Season” that includes eight immersive role-playing experiences and interactions with greater than 50 reside performers.
Guests may get pleasure from aerial piano performances and nostalgic music live shows that commemorate the wealthy cultural traditions of the Minnan area.
In the meantime, Xiamen Lingling Worldwide Circus Metropolis hosts the South American Rainforest Pageant with worldwide circus performances, themed parades and interactive animal experiences.
Xiamen Backyard Expo Park launched the Lotus Pageant together with a lantern and meals carnival focusing on household guests and pictures lovers.
Different sights additionally provided particular trip experiences.
These embody stand-up comedy reveals at Hulishan Fortress, themed musical cruises on board the Lujiang Evening Cruise, and water reveals at Tong’an Movie and Tv Metropolis.
One of many newest sights to draw guests is the “Gulangyu Waves” musical employees statue positioned close to Gulangyu Island.
This sculpture, acknowledged by Guinness World Data because the world’s tallest music sculpture, has not too long ago undergone landscaping enhancements and is rapidly turning into certainly one of Xiamen’s rising coastal cultural landmarks.
The authorities are additionally making a powerful push for youth and academic tourism.
Particular routes aimed toward youthful guests permit vacationers to discover filming places featured in in style TV dramas, whereas households can take part in academic packages and science-themed actions.
The Chengyi Nature Exploration Heart provides hands-on science packages, whereas the Xiamen Science and Know-how Museum and the Xiamen Library supply greater than a dozen academic summer time camps.
Cultural establishments are additionally increasing their choices.
Guests can attend heritage exhibitions on the Xiamen Museum and Gulangyu Palace Gallery.
These are extra choices for households on the lookout for academic experiences in the course of the college vacation.
So as to enhance customer numbers, Xiamen authorities have unveiled a bundle of journey incentives for the summer time season.
These embody expanded ferry companies and reductions on lodging, eating places, vacationer sights, procuring areas and cultural choices.
With its mixture of seashores, live shows, heritage websites and academic experiences, Xiamen is positioning itself as among the best summer time vacation locations in China for home and worldwide travellers.
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