George Kakutis outlines key insights from the YUTA survey that point out Greece’s continued attraction amongst Serbian vacationers and rising curiosity in its numerous tourism choices. Picture supply: GNTO
Greece stays Select a number one vacation For Serbian vacationers, pushed by it Seashores, hospitality, tradition and gastronomy and Geographic proximityin response to a brand new research carried out by National Association of Travel Agencies of Serbia (YUTA) .
It was applied in cooperation with Greek National Tourism Organization (GNTO)The outcomes of the research have been offered to the Serbian media throughout a devoted occasion in Belgrade. The occasion was held as a part of the GNTO’s participation within the Worldwide Tourism Truthful (IFT) 2026.
George KakotisChairman of the GNTO Serbia officedefine the principle conclusions of the research, and spotlight Instructions On the journey conduct of Serbian guests, their motivations and their expectations from the Greek tourism product.
Northern Greece is progressing, and different locations are gaining floor
Aleksandar Sinisic, Director of YUTA; Christos Michalakis, Consultant of the GNTO Tourism Promotion Directorate; and George Kakotis, Head of the GNTO Workplace in Serbia. Picture supply: GNTO
The survey, which was carried out between June and September 2025, was examined amongst Serbian residents who selected Greece as their journey vacation spot. Favourite websites and Areas for additional growth.
Locations in Northern Greece Proceed to manage preferences, with Thessaloniki, Halkidiki and Thassos Rating among the many hottest choices. In the meantime, the analysis factors to a gradient Rising curiosity in different locations All around the nation.
Serbian vacationers name for diversification and improved communication
Contributors careworn the significance Selling gastronomy and cultural tourism Together with the well-established “solar and sea” mannequin.
Improved air communication Between the 2 nations has additionally been recognized as precedenceAlong with selling new locations, thematic experiences and stronger tourism exercise After the height summer time season.
Kakutis highlights the robust demand for journey from Serbia to Greece and rising tendencies past locations in northern Greece. Picture supply: Utah
In accordance with YUTA, the outcomes verify the continued power of the Serbian market relative to Greece whereas indicating alternatives for diversification and increasing participation all year long.
The occasion in Belgrade was attended by the Greek Ambassador to Serbia Maria Levante; Consultant of Belgrade ISD workplace Nikos Christodoulides; Consultant of the Workplace of Public Diplomacy Anastasia Bassa; Utah supervisor Alexander Sinisic.
He follows GTP headlines on Google News To maintain up with every part new within the subject of tourism and journey in Greece.
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